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Research papers

Does media research affect media planning

The following paper considers why we need media research, looks at relevant anticipated environmental changes, describes the current research and, having defined what the objectives are, suggests an outline for the requirements of media research in...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Doug L. Thornes
April 11, 1984
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Citation

Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/does-media-research-affect-media-planning